Chris Rocci Joins Smith Broughton Auctioneers As Our New Business Development Manager – 3 August 2020

Chris Rocci – Business Development Manager

Chris Rocci has recently joined Smith Broughton Auctioneers in the role of Business Development Manager. He brings to the team an extensive wealth of knowledge and experience. We asked him a few questions, see his response below.

Chris can be contacted by emailing [email protected]

What is your background in regards to the machinery and the auction industry?

I started my career in 1995 working for my father’s business which involves Car, Truck and Machinery rentals. In 2008 I decided to pursue my passion of selling and joined an international auction house where I studied and trained to achieve accreditation as a licensed Auctioneer. Over the next ten years I developed and managed accounts in the Corporate, Rental, Leasing and Local government sectors both in Western Australia and Victoria. In 2018 I relocated to Singapore to work for Caterpillar in the Rental & Used division as the Business Development Manager – Asia Pacific Region.

Do you specialise in a particular type of equipment or machinery?

Prime Movers, Transport and Construction Equipment are my favourite segments although I have had a long history with Automotive.

What kind of equipment do you personally buy/sell/consign at Smith Broughton Auctioneers?

At Smith Broughton I focus on providing remarketing solutions for customers with all types of assets. The goal at the end of the day is provide a platform where a buyer and seller can both benefit from a transparent transaction.

What does a typical day at work involve for you?

Communication plays a very important part in Business Development. I find that the start of the day is the best time to connect with existing clients and colleagues. Afternoons usually involve researching market intelligence, prospecting new business and inspecting client’s equipment for auction at offsite locations.

What areas do you travel to, to meet with clients?

We are not limited by location. If a customer needs help with their divestment we will travel to wherever is required to provide a solution.

What accomplishments (professional or personal) are you most proud of?

During my time in Melbourne I held the position of Victorian Auction School Coach. Training and mentoring upcoming Auctioneers was very rewarding. Seeing my students step up with confidence and call their first auction felt like I had given something back to the industry.

What part of your job to you enjoy the most?

My favourite part is the customer interaction. Connecting with people from all types of backgrounds and cultures is very interesting.

What do you enjoy doing when you’re not at work?

I enjoy the beach, country drives, family picnics… and I don’t mind having a beer on the couch watching the cricket.